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Social media for Swiss SMEs, without buzzwords. Numbers with sources, practice without blah-blah.

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LottiInsights

Two thirds of Swiss SMEs are invisible on social media

Only 36.5% of SMEs have a social media profile. While 74.9% of the population is on social media. Why the gap exists and how to close it without effort.

6 July 2026 · Team Lotti · 5 min read
Hand holding a smartphone with an open social media feed
LottiInsights

82% search for SMEs online. The digital gap in Swiss trade

82% want to research SMEs online, only 36% of businesses have a website. The numbers from the KMU Digital Pulse 2025.

13 July 2026 · Team Lotti · 4 min
Hands holding a smartphone with an open chat
LottiInsights

WhatsApp: the channel everyone in Switzerland actually uses

84% use WhatsApp at least weekly. Why Switzerland's most used channel is the best place for your social media.

20 July 2026 · Team Lotti · 4 min

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